IndieMart is adding features every week, which is a good things because your free store can look as good as possible. However we understand that customizing your store can be a difficult task so today I will write a few quick tips on how to customize your store to start selling online as quickly as possible. Some people might ask if customizing your store is even important? It is one of the most important things you can do for your IndieMart store. Before customers see you product and buy online, they look at your store, this first impression is very important.
Currently we have premade themes were you can choose colors and displays for your boxes, or create your own customization. When choosing premade themes you still have the ability to move around modules and add or delete any modules you may have. These themes are more to help you choose combinations that look good and flow with your website.
The modules can be moved around or changed in the customized layout tab. This tab is very important because it will help customers stay on your page. You can upload or write a blog, put a introductory text about your product, attach your social media sites on this page or move the modules around. You want your web page to be as informative as possible and at the same time having them create a attachment to your page. By adding social media sites, even if the customer doesn't buy from your site, they might add your Facebook fan page or start following you on Twitter. This is very important as you not only want sales but also to create brand awareness for your product.
The add product tab is where you can add your products to the website. You have the ability to upload multiple photos of your product and we suggest you take a look at it. The more photos you upload, the greater the probability of a customer buying your product
The last topic today is the Google Analytics tab on your dashboard. It is important to add a Google Analytics code because knowing your traffic volume and where your merchants are from will help increase your sales. Using Google Analytics was an easy choice for us to incorporate because their statistics are extremely complete and offer a great geographical description.
By spending some time on these tabs, you will be able to increase the attractiveness of your store, and more importantly the time people spend browsing your site. Which will hopefully lead to increased sales, which is probably the reason you wanted to sell online in the first place.
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