Creating a website isn't enough if you want to be successful on the Internet now a days. 20 years ago, you but up a site and you were basically the only game in town for selling a certain product online. Now the online marketplace has become more competitive and tougher to make sales then off line. Yet some individuals make great money selling online with low overhead and great margins while others struggle to make even one sale. While may goal of this blog isn't to necessarily give you marketing tips, but to present you with websites that will help you score your efforts (Albeit on a scoring system they have created)
The first website is www.websitegrader.com
IN their own words they say It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. It also provides some basic advice on how the website can be improved from a marketing perspective"
The same creators of website grader also came up with a grader for your Twitter page. Which should be an indication to you just how important a Twitter page is.
You can find it http://twitter.grader.com/ basically this tool allows you to judge the effectiveness of your twitter page vs. over 2 million in their system based on their predetermined metrics.
The final website that I will mention is http://www.seomoz.org/ which is basically an easy to use SEO optimizer where you can rank various aspects of your website and see where you need to improve. It is available for free and an upgraded version for a fee.
Knowing how effective your marketing is to search engines is key. Every social bookmark you create and every social media page you start for your business shouldn't be judged only on how much referral traffic it brings in, but also on the residual traffic that search engines will drive to your site due to your efforts.
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